Thursday, December 20, 2007

Blue Iris Named 2008 "Official" color

Iris fragrances have been enjoying the spotlight for at least the last six months or so, but now color is getting into the mix. According to an article in today's New York Times, Pantone, arbiter of all things color, has officially named Blue Iris as THE color for 2008.

Funnily enough, this color is very close to the same royal violet sweater from J.Crew that I've been coveting through the fall. I remember watching a show on PBS a year or two ago about how every year, a panel of experts--made up of designers, artists, architects, etc.--puts together the popular colors for the following year. This activity is transparent to the general population, but eventually they do drive the color choices we find in stores year after year. I imagine we pick the best of what we're offered, most likely tempered by what we know to be our favorite anyway. I am happy about this year's pick because I love blue, but I would love blue beyond all other colors even if they'd chosen, say, Tigerlily, a bright coral that was the official color of 2004.

And I imagine if you love rose fragrances, the market's temporary fascination with iris will not faze you. That's not to say you might not pick up a bottle of, say Silver Factory, as you peruse the perfume counters. And you should, for I think this description of Blue Iris does a fair job of summing up the perfume: “'Blue Iris brings together the dependable aspects of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic.'” "A strong, soul-searching cast" and "anchoring and meditative with a touch of magic"--both easily apply to this wonderfully cool (in each sense of the word) incense fragrance. So throw on that blue sweater and apply some Silver Factory, and know that by this time next year, everything will have changed.

*image from the New York Times